Urban Outfitters, the national retail store popular with teens, is currently sellingpint glasses, flasks and shot glasses made to look like prescription pill bottles. These products make light of prescription drug misuse and abuse, a dangerous behavior that is responsible for more deaths in the United States each year than heroin and cocaine combined. Medicine abuse has increased 33 percent over the past five years with one in four teens having misused or abused a prescription drug in their lifetime. Combined with alcohol, the misuse and abuse of prescription medications can be especially dangerous, making the Urban Outfitter Rx pint and shot glasses and flasks even more disturbing.
As recent research from The Partnership at Drugfree.org shows, teens and parents alike do not understand the health risks associated with the misuse and abuse of prescription drugs. In fact, more than a quarter of teens mistakenly believe that misusing and abusing prescription drugs is safer than using street drugs.
Tongue-in-cheek products that normalize and promote prescription drug abuse only serve to reinforce the misperception about the dangers associated with abusing medicine and put more teens at risk.
Ask Urban Outfitters to remove these products from their stores and website immediately.